Metaltex Mexico: over 100,000 ‘likes’ on Facebook!
For several years, the Mexican subsidiary has been one of the fastest growing branches of the Metaltex Group. The secret of this success is a balance between prudent management, focused assortment, trade policy and the ability to be dynamic. These tools have been used in recent times through a direct approach to the final consumer, via the use of social networks...
Marketing Meeting 2016
The Metaltex annual Marketing Meeting was recently hosted, for the third time, in the Netherlands. The first meeting was held in Breda (1994), the second in Amsterdam (2003) and finally this years, in Rotterdam. The whole weekend was superbly organised by Metaltex’s impeccable Dutch branch. During the two days, several issues were addressed...
Ambiente 2016
CHROMETHERM® is the new exclusive metal coating and latest innovation by the METALTEX Research and Development team, recently launched by METALTEX at Ambiente; the international trade fair for consumer goods held annually in Frankfurt. CHROMETHERM® gives a protective finish to metal products that replicates the appearance of traditional...