Highlights from the 2024 Metaltex Marketing & Sales Meeting

We are excited to share the highlights of our recent Metaltex Marketing & Sales Meeting held in Saronno, a town in northern Italy renowned for its traditional “amaretti” biscuits and the namesake liqueur.

The 24 participants, mostly sales managers from European branches, attended a day full of presentations on interesting topics and new projects from our headquarters team.

Our CEO, Sergio Morandi, kicked off the 39th edition by welcoming the new colleague Constantin Peter, Key Account Manager E-Commerce for the German branch.

Following this, the marketing managers – Marco Morandi, Luca Bertolini, Anna Baldacci, and Martina Califano – presented a range of innovative products for various categories (Kitchen, Organization, Laundry Care) scheduled for official launch at the Ambiente 2025 International Fair in Frankfurt.

With focused insights, colleagues Patrizia Aiello and Maddalena Ajdukiewicz presented the EU’s commitment to sustainability through regulations like EUDR and CBAM. Patrizia discussed the importance of the former, the Regulation on Deforestation-Free Products, while Maddalena shed light on the latter, the EU Carbon Border Adjustment Mechanism, aimed at safeguarding the EU’s climate objectives.
Rodrigo Marcos, head of the communication department, introduced the upcoming launch of the new corporate web catalog, designed to bring the diverse offerings of the branches online in a dynamic and user-friendly manner.

The day concluded with a delightful evening at La Madonnina, a charming restaurant known for its hospitality and local cuisine.
The success of the Marketing meeting reaffirms our commitment to innovation, collaboration, and expanding our offerings for our customers. Stay tuned for further updates as we continue to shape the future of Metaltex!