We’re thrilled to share the success of the Metaltex Marketing Meeting in Budapest. With 25 sales managers from our European branches and 7 headquarters representatives, the event was packed with a full-day schedule with presentations and projects from our talented team.
Sergio Morandi, our CEO, kicked off the day with a warm welcome, including our first-time attendee Julie Strahl, managing director of our Belgian subsidiary. Special guests Cristina Fontana and Francesca Pirone also joined us, who provide invaluable assistance in their respective sales areas abroad.
Our dedicated marketing managers Marco Morandi, Luca Bertolini, Anna Baldacci, and Martina Califano presented an impressive range of new products across kitchen, storage, organization, and laundry care divisions. These exciting releases will soon be showcased at the upcoming Ambiente Fair in Frankfurt.
We delved into intriguing topics, including an insightful report on Online Influencers in Italy by Maddalena Ajdukiewicz from the Purchasing Office. Rodrigo Marcos, our communication specialist, unveiled our highly anticipated new corporate company website, launching on June 5th.
Patrizia Aiello, our Product Safety Manager, addressed the pressing issue of non-stick coatings containing PFAS, reinforcing our commitment to product safety and sustainability.
Nicolas Staedel and Vasso Van Sprang from our French and Dutch subsidiaries respectively shared their expertise, discussing the impact of product videos at the point of sale and the potential of Affiliate Marketing programs.
We extend our heartfelt appreciation to our Hungarian subsidiary, led by Zoltan Baranyai, Managing Director, and supported by Kristina Pesei, Sales Director, and Réka Baranyai, Marketing Manager, for their exceptional organization of the event. Our guests enjoyed guided tours of Budapest and delightful restaurant dinners, savoring Hungarian delicacies like Goulash and Marharpörkölt.