From 3 different continents 50 executives of the Metaltex branches, gathered in Budapest to discuss new products and marketing-sales strategies.
2013 will be a year of big changes for Metaltex:
The Group will continue with the development of several new appealing products allocated in the three major areas in which Metaltex specializes: small kitchen utensils, storage and organization and laundry care products; in order to offer wider assortment of exclusive products.
Also new tools and merchandising concepts were presented, with the aim to create a more attractive assortment at the POS and therefore accelerate sales in the stores.
At strategic level, international situation and business opportunities in our industry were analyzed.
Several subjects related with new technologies were highlighted: from digital supports to videoclips from Internet sales to social networks.
Finally a broad discussion was held regarding medium-term strategy involving our “Mission & Core Business” statement: “Metaltex develops, manufactures and distributes quality products for everyday use in specific household areas.”