Hundreds of housewares retailers and suppliers from across the UK gathered at Wokefield Park in Berkshire last week, for the annual Housewares Innovation Awards.
This prestigious event organized by Housewares Magazine and celebrates the best housewares products, best housewares retailers and best housewares salespeople of the previous 12 months. The awards ceremony was hosted by TV chef Malcolm Harradine, whilst the awards were presented by Ben Ebbrell, director of SORTED, the UK’s largest social media cooking channel.

Metaltex were presented the Food Preparation Innovation Award, also known as ‘Foodprep’ for RotoMac– The Revolutionary Vegetable Chopper. RotoMac was judged as the best product in its category and saw off fierce competition from over 30 entrants and a final shortlist of three other renowned suppliers.

To read the full press release, please visit
Photo: Joe Winyard (Metaltex UK) receives the prestigious award.


RotoMac – The Revolutionary Vegetable Chopper
Launched by Metaltex group at Ambiente 2013, RotoMac is a revolutionary food preparation tool that bridges the gap between a standard kitchen knife and an electric food processor.

RotoMac works by placing vegetables, fruit or herbs into the container, closing the lid and pulling the handle. The more times the cord is pulled, the finer your vegetables are chopped. Going from a coarse chop to a fine purée in a number of seconds. It’s simple and fast to make delicious recipes including soup, sauces, dips and pesto. RotoMac is completely hand powered and requires no batteries or electricity.

The super sharp blades all rotate independently of each other – a patented Swiss technology – which allow them to continuously cut through even the chunkiest of food without getting stuck or jammed. The blades are made from stainless steel, whilst the body and container are made from a hard wearing plastic with an anti-slip base. The compact design requires much less storage space than a conventional blender or food processor and is dishwasher safe!