The annual Sales & Marketing Meeting of the Metaltex Group took place on May 21st and 22nd in Strasbourg (France).
S&M teams from all Metaltex branches met to discuss strategies and programmes to be developed during the next few months, aimed at maintaining and consolidating the leadership Metaltex has enjoyed for years in the non-electrical housewares field.
New products for the next season were presented, in particular the new ranges STIROLINE (ironing boards and accessories) and DOLCEFORNO (bakeware).
A review was undertaken of new & exciting partnership programs some of the Group’s branches are marketing in order to enlarge their offering to customers: distribution agreements with the Swedish company Elfa (modular furnishing systems) and the Italian company PlasticArt (Ordinett soft storage and boxes).
To compliment the formal presentations the teams toured their host’s distribution facility and savored a taste of Alsace food & culture.
In particular, very much appreciated has been the concert of the Strasbourg “Trompes de Chasse”, the friends who for many years have been performing at Metaltex premier functions.