Ambiente 2026

We are pleased to share the positive outcome of Metaltex’s participation at Ambiente Frankfurt, held from February 6th to 10th. This year, more than ever, feedback from partners and visitors highlighted the clarity of our presentation and the immediate readability of our assortment.
The stand was developed around a simple message — Everyday Essentials — and structured into clearly defined concepts. This enabled focused and effective presentations appreciated by both long-standing partners and new contacts

Around the Sink —fully organized
One of the most appreciated areas was the Around the Sink planogram, divided into functional micro-concepts:
Better Protection, Quick Drying, Smart Tidying, Neat Organization and Easy Cleaning.
This structure helped buyers immediately understand the role of each product category on shelf and how the assortment could be composed as a coherent system rather than a collection of individual items.
One of the products that stood out within this planogram was the new Brush-Up modular cleaning system, which attracted a lot of interest thanks to its versatility and intuitive use: a single handle combined with multiple interchangeable brush heads designed for different cleaning tasks.

Kitchen — practical solutions first
In the kitchen category, the new stainless steel food containers in various sizes — suitable for microwave and oven — were widely appreciated for combining durability with everyday practicality, as well as the recently introduced protective mats for induction hobs.

Bathroom organization — design and installation
In home organization, the Reflex Luxy bathroom range in Chrometherm, equipped with the VacuumFix mounting system, stood out as one of the most discussed innovations.
The combination of elegant finish and tool-free installation clearly responds to the growing demand for reliable solutions without drilling.

Laundry care — capacity and practicality
Within laundry care, the new Horizon Onyx double grid dryer, offering 22 m of drying capacity and made in Italy, attracted attention for its practicality and clean design, reinforcing Metaltex’s focus on products for daily use.

Ambiente once again required a great collective effort from the entire team, and the constant presence of visitors throughout the fair confirmed the relevance of a clear and structured offer.
We thank all partners and visitors who stopped by our stand — we look forward to continuing the conversations started in Frankfurt.