22/05/2015

Metaltex: Marketing Meeting COMO 2015

In honour of its 70th Anniversary, Metaltex held its annual Marketing and Sales Meeting alongside the majestic scenery of Lake Como, an area close to where the company was originally founded in 1945.
The agenda hosted a fruitful list of topics that were presented and discussed during the 2-day meeting:

The CEO of Metaltex Group, Sergio Morandi, presented a new exclusive surface treatment for Storage & Organisation products, Polytherm® FROST. An innovative coating that combines the protective rust and dust resistance of POLYTHERM® double coating, with the contemporary appearance of anodized aluminium; a current market trend. We look forward to a product line with this new treatment launching at Ambiente 2016.

Luca Bertolini (Product Manager for Storage & Organization and Laundry Care) introduced a new compact dish drainer, ideal for compact kitchens and smaller living environments with limited space. Two vertical airers and a wall mounted collapsible clothesline were also presented, along with a range discussion on new models and refreshed designs for our line of Shopping Trolleys.

Marco Morandi (Marketing Manager) and Maddalena Ajdukiewicz (Central Buying Office Manager) presented the new products included in our Kitchen Utensils Family. In particular, the Dolceforno range, that will expand to a further 20 new tools for making and decorating desserts and sweets.

Of course a meeting in Como couldn’t finish without an educational visit to the manufacturing and shipping facility Metaltex Maslianico, the second largest Group site with a 25,000 m² indoor complex which includes a logistics warehouse of 5,000 m² and 9,000 pallet bays.
The meeting was hosted in the beautiful Hotel Imperiale in Moltrasio and was brought to a close with a boat tour across Lake Como and dinner at the lake’s only island, the famous Isola Comacina.